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Kristin Phillips
Brand Design Lead
I'm a design lead with a decade of experience crafting scalable brand systems for growth-stage companies in New York City. Since 2014, I've worked with a diverse group of health, finance + technology startups, spearheading the development of budding brands into multi-channel visual languages, supporting growth, and building delightful user experiences.
Contact
Email
Location
kophilli@gmail.com
New York, NY
Skills & Experience
Collaborating closely with marketing and growth teams for 12 years
Building brand design systems that work for Series A - Series D startups
AI design tools + templates for enterprise sales enablement
Working with founder teams to develop communication design frameworks
Richer content creation using animation, motion design, generative art and video
Software
Figma (Auto layout obsessive
)
Adobe Creative Suite:  Photoshop · Illustrator · InDesign
3D & Motion Design:  AfterEffects · Lottie · Blender · Spline
AI & Generative Technologies: DALL·E · Midjourney · Runway 
CMS:  Framer · Storyblok · Builder.io · Webflow
DESCRIPT

Brand Design Lead
(Current)

Descript is the AI video editor for every kind of video.

We believe video can help almost everybody on your team communicate. With customers and prospects, or with each other. Descript makes it possible for all of them to say what they have to say, with video that looks and sounds good. No video team required. The Descript brand reflects this can-do, everything-goes ethos. Taking inspiration from the practice of collage (and its analogies to the recontextualization and recompositing of film editing), we built a brand system that will flex with us in the coming year to tell the many stories of how people make video at work.

Our brand design system defines how we show up in the world, creating a cohesive experience across owned and paid channels, online and IRL, and throughout the funnel.

I currently lead brand design at Descript. Following a successful, fully internal rebrand at the start of 2026, I’ve partnered with engineers, marketers, and product designers to evolve a durable brand design system built to serve the whole team. As Brand Design Lead, I oversee a team of agency designers: assigning graphic, web, and motion design work, providing creative direction, and building the Figma systems and documentation that enable the team to produce consistent, high-quality work at scale.

about me
I’m a multi-disciplinary design leader solving problems with design thinking, and making images for the sheer joy of it.
Contact
Email
kophilli@gmail.com
These are the things I believe in: fresh air, keeping an open mind, being kind to animals, and finding outlets for artistic expression every day.
In my spare time, I’m renovating an 1833 Greek Revival Colonial in a village of 300, and enjoying peeling back the layers of history as I steward the home toward its third century.
I also explore methods of image-making using AI, 3D, and motion design. I’m currently experimenting with AI as a tool for art direction, and unpacking the aesthetics of past design movements using neural image generation tools. You can follow the process on Instagram @paperletstudio.