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Kristin Phillips
Brand Design Lead
I'm a design lead with a decade of experience crafting scalable brand systems for growth-stage companies in New York City. Since 2014, I've worked with a diverse group of health, finance + technology startups, spearheading the development of budding brands into multi-channel visual languages, supporting growth, and building delightful user experiences.
Contact
Email
Location
kophilli@gmail.com
New York, NY
Skills & Experience
Collaborating closely with marketing and growth teams for 12 years
Building brand design systems that work for Series A - Series D startups
AI design tools + templates for enterprise sales enablement
Working with founder teams to develop communication design frameworks
Richer content creation using animation, motion design, generative art and video
Software
Figma (Auto layout obsessive
)
Adobe Creative Suite:  Photoshop · Illustrator · InDesign
3D & Motion Design:  AfterEffects · Lottie · Blender · Spline
AI & Generative Technologies: DALL·E · Midjourney · Runway 
CMS:  Framer · Storyblok · Builder.io · Webflow
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Earned

Brand Design Lead

Earned is creating the financial advisory doctors deserve.

Earned is a specialized wealth advisory tailor-made for doctors, offering a range of products and services to help them build a brighter financial future. As Design Lead, I spearheaded the evolution of the Earned brand, crafting a flexible, multi-channel design system that ensured effective communication across all platforms.

A modular design system helped us empower the business with effective, beautiful communications.

As the sole in-house creative at Earned, I developed a modular design system that adapted seamlessly across various marketing materials—from web to sales decks. This system supported our direct-to-consumer and business-to-business strategies, enabling rapid deployment of customized marketing solutions while maintaining brand integrity.

about me
I’m a multi-disciplinary design leader solving problems with design thinking, and making images for the sheer joy of it.
Contact
Email
kophilli@gmail.com
These are the things I believe in: fresh air, keeping an open mind, being kind to animals, and finding outlets for artistic expression every day.
In my spare time, I’m renovating an 1833 Colonial farmhouse in a village of 300, and enjoying peeling back the layers of history as I steward the home toward its third century.
I also explore methods of image-making using AI, 3D, and motion design. I’m currently experimenting with AI as a tool for art direction, and unpacking the aesthetics of past design movements using neural image generation tools. You can follow the process on Instagram @paperletstudio.
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© 2026 Kristin Phillips. All rights reserved
My stack for the building of this site: Figma, Lottie.js, Spline, Claude Code, and Webflow.